Klaviyo is a powerful and popular tool that has millions of users around the world. However, it may not be the best solution for every ecommerce business out there in terms of pricing, scalability, features, and more.
For your convenience, we made a list of some of the best Klaviyo alternatives out there. Each platform includes automation, segmentation, integrations, and more features so you don’t lose any ground if you decide to switch.
It’s a list of platforms made specifically for ecommerce brands that need more than just basic newsletters every once in a while.
Why Look Beyond Klaviyo
Many brands tend to outgrow Klaviyo due to total cost of ownership, especially when email, SMS, and WhatsApp sending volumes increase. Its pricing model can lead to unpredictable and quickly escalating bills if your contact list suddenly grows more than expected.
Some businesses may find that Klaviyo’s functionalities and offerings are becoming too broad or complex for their needs and prefer a simpler and more affordable tool. Or, you’d much rather pay extra for features that matter to you more, like a built-in sales CRM or native product reviews.
Every tool that you’ll find below supports ecommerce-ready workflows like abandoned carts, product-based triggers, and segmentation, among other, more specialized features.
The 7 Best Klaviyo Alternatives
Omnisend
Omnisend is an all-in-one email and SMS marketing platform built specifically for ecommerce brands. It’s a direct competitor to Klaviyo, which is a powerful and intuitive alternative, unifying email, SMS, and push notifications in a single workflow.
Standout vs Klaviyo
Omnisend’s clearest differentiators are superior customer support (available 24/7, even on free plans) and predictable pricing. Also, Omnisend bundles email and SMS in every plan and you get prebuilt ecommerce workflows that need almost no setup.
Key features
- Advanced automation workflows.
- AI-powered segmentation.
- Deep ecommerce integration.
- Combines email, SMS, and web push notifications.
Best For
Omnisend is best for growing ecommerce brands on Shopify, WooCommerce, BigCommerce, or other major platforms that need more user-friendly pricing options with a more accessible customer support.
Watchouts
While Omnisend is powerful, its most advanced segmentation and predictive analytics may not be as granular as Klaviyo’s highest-tier features.
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Mailerlite
Mailerlite is an intuitive email marketing platform that focuses on simplicity, design, and extreme affordability. It provides all the essential tools for bloggers, creators, and small businesses to grow their audience and get started with automation.
Standout vs Klaviyo
Mailerlite’s primary differentiator is its aggressive, value-based pricing, which is significantly cheaper than Klaviyo at every tier. It also has a much simpler and beginner-friendly interface perfect for non-marketing people.
Key Features
- Ecommerce automation basics.
- Simple segmentation.
- Landing page and website builder.
- Digital product selling.
Best For
It’s best for solopreneurs, creators, and small ecommerce stores on a tight budget who prioritize ease of use and affordability over advanced, data-driven automation.
Watchouts
The platform lacks accessible SMS marketing, and its automation and segmentation are too basic for scaling.
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Drip
Drip is an ecommerce CRM, a platform built for B2C brands to unify customer data and build highly personalized, automated marketing workflows. It comes with a different audience-management logic that many marketers find more intuitive and flexible than traditional static lists.
Standout vs Klaviyo
Drip gives more flexibility in terms of segmentation and personalization based on shopper actions. It’s great for SMBs and marketers wanting to leverage the simplicity of tags over lists.
Key Features
- Flexible visual automation.
- Behavioral segmentation.
- Deep ecommerce integrations.
- On-site engagement tools.
Best For
Drip is best for ecommerce stores that are looking for advanced automation functionalities and prefer a tag-based CRM system.
Watchouts
Drip’s SMS marketing is limited to select countries, which may be a critical channel gap for some businesses.
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Mailchimp
Mailchimp is one of the biggest and most popular all-in-one marketing platforms. It offers a beginner-friendly interface for managing email campaigns, landing pages, social media ads, and more.
Standout vs Klaviyo
Mailchimp is a universal tool designed for any small businesses, while Klaviyo is primarily focused on ecommerce. It may be more convenient for light ecommerce use not focused on scaling.
Key Features
- Advanced segmentation.
- Ecommerce automation.
- All-in-one platform.
- Broad integrations.
Best For
It’s best for bloggers, service-based businesses, and small side-hustle ecommerce stores that need a simple and universal tool and are not focused on advanced, data-driven automation.
Watchouts
Mailchimp’s pricing model is a critical flaw for many people, as it charges for duplicate contacts and unsubscribed contacts, which can increase costs for no additional gain.
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ActiveCampaign
ActiveCampaign is a customer experience automation platform that combines marketing automation with B2B and B2C sales CRM. On the flip side, it’s a high-end platform and requires strong expertise in both marketing knowledge and marketing tech.
Standout vs Klaviyo
ActiveCampaign’s automation builder is widely considered as the most powerful and flexible on the market, with over 900 integrations. It also includes a true CRM for managing sales pipelines, which makes it a powerful hybrid solution for brands that have both D2C and B2B products.
Key Features
- Wide range of ecommerce integrations.
- Sophisticated segmentation.
- Powerful automation logic.
- Built-in CRM.
Best For
It’s best for complex ecommerce businesses that want to have full lifecycle control for both marketing and sales.
Watchouts
It comes with a steep learning curve and essential ecommerce features are usually gated in more expensive plans.
Brevo
Brevo (formerly Sendinblue) is an all-in-one marketing and CRM platform that offers email, SMS, WhatsApp, and live chat in a single, highly affordable suite. It’s flexible and highly cost-effective.
Standout vs Klaviyo
Brevo’s number one differentiator is its pricing model: it charges based on the volume of emails you send, not the number of contacts you store. It makes it significantly cheaper for brands with very large (but low-frequency) contact lists.
Key Features
- Volume-based pricing model.
- Ecommerce automation.
- Reliable transactional emails.
- Ecommerce integrations.
Best For
It’s best for businesses with a tight budget who have large email lists but don’t send emails as often.
Watchouts
Its ecommerce automation and segmentation tools are less powerful than Klaviyo’s, and users complain about missing features in customization and automation.
Sendlane
Sendlane is a unified email, SMS, and reviews platform designed for D2C ecommerce brands. It focuses on simplifying the tech stack and providing high-quality support.
Standout vs Klaviyo
Sendlane competes directly on service and consolidation, offering 24/7 live chat support and a unique, natively unified “Reviews” feature that allows brands to ditch third-party reviews’ apps.
Key Features
- Deep data integrations.
- Unique “Reviews” functionality.
- Ecommerce automation.
- Advanced segmentation.
Best For
It’s best for brands that rely greatly on reviews and want a high-quality all-in-one platform for email and SMS.
Watchouts
The pricing can be high and the email builder, while easy to use, is not as robust or bug-free as Klaviyo’s.
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Conclusion
Switching from Klaviyo doesn’t necessarily have to mean you’re downgrading. The best alternatives to Klaviyo for email marketing match or even exceed its features: some add SMS, others add a CRM, some even add built-in reviews features.
There are worthy and trusted Klaviyo alternatives out there that are ready to grow with you as your business scales. Pick the one based on your store size, channel mix, and other needs you may have.
If you’re looking for advanced automation workflows, strong segmentation capabilities, and integration options with excellent customer support, go with Omnisend.
If you want to build highly-personalized workflows and manage your contacts on a granular level, Drip might be the better choice.
At the end of the day, there is no single best Klaviyo alternative. It all depends on your use case and your expertise with the field.
